My Story

I am a Chicago-based brand marketing and advertising executive with 15 years of experience turning consumer and cultural insight into culturally-relevant brand platforms, go-to-market plans, and brand governance systems that ensure consistency at every touchpoint.

Across clients, the same pattern emerges: I am an aggressively collaborative, low-ego, consensus-bufereailding strategist with a knack for making the complex feel manageable.

Click ‘Recognition’ for references.

I have successfully modernized legacy billion dollar icons, launched innovative startups, and built foundational brand architectures across CPG, QSR, beverage, financial services, tech, and entertainment. My portfolio includes partnerships with global giants such as McDonald's, P&G, Samsung, Constellation Brands, and Kellogg's.

Click ‘Brands’ for samples.

Leveraging a bilingual and bicultural perspective, I build deep connections across both general market and multicultural audiencesfor Leo Burnett, DDB, Havas, and Ogilvy. My work has been showcased at the Super Bowl and recognized at Cannes, Effies, and the ARF Ogilvy Awards.